Thursday, January 17, 2013

Gap meets Peter Rabbit.

“I remember I used to half believe and wholly play with fairies when I was a child. What heaven can be more real than to retain the spirit-world of childhood, tempered and balanced by knowledge and common-sense.”  


“Believe there is a great power silently working all things for good, behave yourself and never mind the rest.”  



(I <3 beatrix="beatrix">


I was invited to an event to view Gap's latest collection this morning, a collaboration to celebrate 110 years of Peter Rabbit. It was the first time I've ever been invited to a PR event that I actually wanted to go to, I'm going to go ahead and call that a milestone. (I think that makes this a sponsored post, I'm not sure on the technicalities.)

The collection is really lovely, there are a handful of baby-soft rompers with the original Peter Rabbit  illustrations printed onto them, but on the whole the interpretation was much subtler than I was expecting. Beautiful prints inspired by the stories, thick knits as worn by Beatrix Potter's bunnies, knitted hats with little ears; as opposed the heavy branding and embellishments more common when children's characters meet children's clothing. I wanted to buy it all and was kind of pissed off that sizing stopped at 24 months, it's almost as if Gap didn't have W&P in mind when they designed a bunny inspired range.




15 comments:

  1. these are absolutely beautiful.

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  2. I love everything about it and totally want those mustard polka dot jeans for myself! I'm going to have to settle for spoiling my cousin's baby girl who'll just about squeeze into the bigger sizes!

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  3. Ohh I had an email this morning about this...it looks gorgeous!

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  4. There is a wonderful exhibit of the BP picture letters at the Morgan Library right now. I wish you were here so we could go together.

    p.s. Bunny hat bunny hat

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  5. I'll admit to waiting for the cringe when I read GAP meets PR. Then, big exhale—the Potter rabbits haven't been Disney-fied ... (yet). This is good. Even better are your photos!

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  6. Oh yes.

    I adore those prints. I look forward to giving them to select babies around the world:).

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  7. What an awsome opportunity. So exciting. Bummer about the 24 month limit x

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  8. I'm waiting to hear baby news at the moment, think it'll be a trip to Gap as soon as I do!

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  9. I am genuinely annoyed by how good the girls options are, and how few boys options there are. JUST LIKE ALWAYS. But I shall probably buy them none the less... easier to pick, I suppose ;)

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    1. Do what I do and buy the girls stuff anyway :)

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  10. Oh my toddler loves Peter Rabbit but she's almost 24 months so we won't be able to indulge in this new range from Gap either! Great for newborns and young babies although I still think the range would work well on older toddlers who actually know who Peter Rabbit is!

    Lydia x

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  11. “I’ll Call You If I Need a Big Mess”
(a fun rap), “I’m Your Little Sister,” “I Used to Be an Only Child” are fun songs included in one of our upbeat CDs for kids. Kids’ CDs reviewed by School Library Journal. We raised two kids and are award-winning songwriters. I was a teacher for 20 years. We have songs for parents, too, including fun songs, love songs, and songs with popular girls names—good for parties. http://itunes.apple.com/us/artist/gennaro/id5999799

    http://www.cdbaby.com/Artist/Gennaro
    KIDS CDs- 1.”Bubblebee: Songs for the Young at Heart”– includes fun songs about sibling rivalry and sharing and a song for RYAN.
    2.”Be a Buddy, not a Bully”- “Positivity” & favorites from the other CDs
    3.”Tale of Aladdin and Bubblebee”–Audio book in rhyme; new, original sequel to the Aladdin legend
    For PARENTS– Songs with popular girls names; good for parties
----1-“New Romantic Love Songs for JESSICA, ASHLEY, EMIILY..” (ALEXIS, BRITTANY, ELIZABETH, HANNAH, JENNIFER, KELSEY, LAUREN, MEGAN, RACHEL, SAMANTHA, SARAH)

    2-”More New Romantic Songs for ANNA, AMBER, SHELBY..” (ABIGAIL, ALLISON, ALYSSA, AMANDA, JASMINE, KAYLA, LAURA, MORGAN, STEPHANIE, TAYLOR, VICTORIA) 

    3-“Gennaro…from Cool to Hot”- Funny songs & love songs, including a song for “MARISSA”

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  12. No fair, I want a hat with bunny ears! Why don't they do them in adult size?

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  13. Seems cool! However,Does it really have the illustrated benefits?
    florists online

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  14. These are fabulous, so glad you have told us about them. My baby daughter has a kind of nickname/add on name of rabbit. I will use this as an excuse to go mad!

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play nice.